One of the reasons you choose WordPress as your website’s CMS could be that you heard it’s SEO-friendly right out of the box. However, WordPress’ own listing of strong capabilities’ on its homepage reveals that the platform’s SEO-friendliness has been a source of pride for the company.

However, merely building a WordPress website isn’t enough to get your site to the top of search engine results. You’ll still need to know which SEO methods to utilize and how to put them into action, however, the real kicker would be that WordPress makes it very simple to do so, making it easier for novices to increase their Google traffic.

Many of the platform’s features follow SEO best practices to make life easier, allowing you to concentrate your attention on the tasks that have the greatest impact on your results and organic visibility.

Our leading WordPress SEO strategies are included below to assist you in optimizing your website and achieving SEO success. But first, a word of caution: these tips and tactics are for those of you who are operating an identity WordPress blog, not the managed WordPress.com version.

WordPress

WordPress is a content management system in the world, powering 35 percent of the internet and many of the websites you probably visit on a daily basis, such as BBC America, Rt.com, and TechCrunch. Even The Rolling Stones’ main website is powered by WordPress. It’s easy to see why it’s the go-to for very many website developers if it works for these worldwide behemoths.

In 2003, WordPress began as a blogging platform, but it swiftly evolved into a strong and adaptable option for running full websites, and by 2020, it will also be capable of serving as an eCommerce platform.

But why has WordPress grown in popularity?

For a lot of people, that’s because:

  • It’s basic and straightforward to use. To establish a WordPress website, you don’t need to become a developer, and it’s highly consumer, even for beginners.
  • It is adaptable and flexible. You may personalize WordPress to your needs with literally hundreds of themes (many of which are free), even while extending the fundamental function with one of them and over 55,000 plugins available. But if you’re an accomplished PHP developer, would like to learn the language, or want to call a good to turn a customized solution into a stand-out site, the system can also host totally customized themes.
  • There is a fantastic community here. WordPress is accessible, and the community that supports it is incredible. Whether the problem is simple or complex, there is always aid available, from support sites to simple documentation.

Of course, it isn’t the best platform for everybody, and there are occasions when other CMS options are a better fit for your specific requirements. The necessity for frequent upgrades, potential vulnerabilities (if your site is not kept up to date), and a small learning curve to create bespoke themes are the most commonly cited problems and cons of WordPress. However, for the most part, it is a really robust platform that also provides excellent SEO foundations.

What Is WordPress SEO and How Does It Work?

WordPress isn’t a substitute for a great SEO plan, and while there’s no disputing that the CMS reduces your time and makes it easier to follow best practices even if you don’t have any, you must recognize that ranking your website on Search requires effort.

Unless your site has major technical flaws that prevent someone from being scanned and indexed, your CMS choice has little bearing on your ability to rank well. WordPress is not a miracle tool that can be utilized without any additional work; it needs time and effort.

Although SEO may quickly become technical, the advantage of WordPress is that it is easy to access to individuals who aren’t technically inclined and even those who don’t consider themselves to be technical.

The fact that you’re utilizing WordPress doesn’t mean your SEO strategies will alter. You must still generate excellent content, gain excellent connections, and ensure sure your site has been well and free of technical difficulties that could slow it down. However, WordPress takes care of many of the basics that help your site rank right out of the box, and the tips and methods listed below will help you adopt growth-driving tactics exclusively on the platform. WordPress SEO Basics: Getting Started

1. Select a Reliable Web Hosting Company

You need to ensure sure your site is hosted by a reputable company – site performance, availability, and privacy are all important factors to consider when choosing a host.

Poor maintenance and security weaknesses can both result in site quality concerns, and loading time has a significant effect on your WordPress site’s SEO performance. Don’t be tempted to go with the cheapest option because you’ll be more likely to have problems with performance.

WordPress recommends three hosting companies, and it’s a good idea to look into these possibilities if you’re not sure what to say.

2. Choose a WordPress theme that is SEO-friendly

You’ll almost probably see the platform’s default ‘Twenty Twenty’ theme when you initially install WordPress. However, it’s unlikely that you’ll want to use it for your website.

There seem to be literally lots of free themes as well as many other premium themes available right from the dashboard; however, you must choose wisely or you may end up with one that isn’t SEO friendly.

Whereas many templates claim to be SEO-friendly, it’s usual for them all to contain plugins and extensions that you’ll never use, slowing down your site’s performance. Run a theme demo with Google’s web. dev tool before installing it to identify potential efficiency and SEO issues.

3. Download and install a free SEO plugin for WordPress

You must first download an SEO plugin before you can begin optimizing your site. Fortunately, there are two main choices that are frequently recommended and both are ready to implement:

  • All-in-One SEO Pack 
  • Yoast SEO

We’ll be using Yoast for the purposes of this article, although our top WordPress extensions for SEO guides have both free and premium solutions.

Please keep in mind that a plugin will not optimize your website for you; rather, it will make it much easier for users to do so and follow best practices.

Logging into the admin dashboard and going to the Plugins > Add new page along the left-hand menu is one approach to deploy a plugin on WordPress.

Once you’re there, look for the plugin you would really like to install and click the ‘install now’ button.

You must activate the plugin after it has been installed. As we move through the top WordPress SEO strategies, we’ll be installing more plugins. Visit this page to learn about varying methods to install a WordPress plugin.

4. Select Your Own Domain

Your SEO will be unaffected by whether you choose https://domain.com or https://www.domain.com as your preferred domain, but you must ensure that your site is available on only one of them, as Google considers these to be different URLs.

To get started, go to Settings > General. You can select your favorite domain here.

After that, the other domain will be directed to your desired domain. If you’re creating a new website, you either use the option, but if you’re replacing an existing one, make sure to stick with the version you’ve always used.

5. Make sure your web’s display settings are correct

WordPress allows you to ‘discourage search engines from crawling your site, therefore preventing it from ranking. This is a typical technique used by developers to prevent a site from getting indexed while it is still under construction.

This block is more typical than you might imagine being kept intact after launching. Under Settings > Reading, look at your site’s visibility settings.

6. Make SEO-Friendly Permalinks Available

You have a few options for how URLs are formatted in WordPress, and you need to be sure you’re choosing the most SEO-friendly one.

WordPress utilizes URLs like this by default: https://domain.com/?p=123. These Addresses are not searchable, and there is no way to tell what the site is about just by looking at the URL.

However, by heading to Settings > Permalinks, you may alter your URL structure.

For most websites, the permalinks should be set to ‘Post name’.

Tips for Optimising Pages and Posts in WordPress

You’re ready to start optimizing your site and going through the items that will make a genuine difference in how you rank once you’ve applied the WordPress SEO basics.

Before providing a variety of sophisticated strategies and techniques that can use to bring your website to the next level, let’s take a look at where to manage SEO when optimizing pages and posts.

7. Conduct a keyword search

You can’t be sure which search terms to optimize your site’s content for unless you conduct keyword research. In addition, keyword research should be the first step in any SEO effort, as it will help you design your individual articles and on-page optimization.

Our Keyword Analysis tool can help you figure out which keywords you must use and optimize for.

Start by looking at this guide to learn more about how to utilize SEMrush for keyword research.

Knowing the keywords you’re seeking to position the page for is critical whether you’re starting from scratch or adding new material to your site.

8. Modify the URLs for blog posts

WordPress produces URLs by default depending on the page title, which indicates these can be large and reduced in the SERPs.

Assume you’ve just published an article of content named “The Best Dog Beds to Get in 2020.” You’ll most likely wind up with a URL like https://domain.com/the-best-dog-beds-to-buy-in-2020, depending on how you set your permalinks.

9. Vision Enhancement

Optimizing your photos, which are one of the most prevalent factors that contribute to poor speed, is another proven technique to increase your site’s speed and performance.

The size of something like the page can dramatically grow if you utilize a lot of photographs and rich media in your content, although this is usually due to graphics that aren’t properly optimized. Using a picture that is significantly bigger than the size at which the image will be displayed is a symptom that it was not optimized.

What’s more, you could use the Smush plugin to quickly optimize all of your WordPress uncompressed audio, and also any new photos you upload.

10. Dates marked as ‘Last Updated’ should be used

You should update your evergreen material on a regular basis to keep pace with the new, but a common concern is why you should change the original posting time of your posts and pages, remove dates entirely, or do something else.

One approach is to use the terms ‘last changed’ or ‘modified on’ to indicate when your information was last updated, providing readers and search engines comfort that the material is fresh and accurate right now. Thankfully, the WordPress Last Updated Info plugin makes it simple to add the last customized information to your WordPress-specific pages.

Good luck with your optimization!

There’s no denying that WordPress is amongst the most SEO-friendly content management systems available, which is one of the reasons for its popularity. It’s not only user-friendly, but it’s also simple to incorporate a variety of SEO strategies with just a few great plugins.

If you’re using WordPress, you’ve made a wise decision. If you perform the processes outlined above, you’ll be in a good situation to surpass your opponents.

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